How Gyms Actually Make Money from Multisport Card Partnerships
How Gyms Actually Make Money from Multisport Card Partnerships
Blog Article
Have you ever asked yourself how much a gym earns every time someone swipes a Multisport Card? It’s a fair question, especially since the card gives users access to countless fitness facilities with just one pass. While the benefit for users is obvious, what’s less clear is how profitable this setup is for the gyms themselves.
In this guide, we’ll explore the real financial dynamics of Multisport partnerships and reveal how gyms generate income through the program. If you're a gym owner or just curious about the behind-the-scenes of fitness business models, keep reading.
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What Is the Multisport Card?
The Multisport Card is a popular employee perk in Poland and other European countries. Offered by Benefit Systems, it allows cardholders to access a network of gyms, swimming pools, yoga studios, and wellness centers. Most often, employees get this card at a discounted rate through their workplace benefits.
Why Gyms Agree to Partner With Multisport
Gyms join the Multisport network primarily for exposure and to increase visitor numbers. Being listed means people are more likely to discover their gym. It’s an effective way to fill up the gym floor—especially during off-peak hours—with users who might not otherwise visit.
Revenue Model: How Gyms Are Paid
Gyms don’t receive a set monthly fee from users. Instead, they’re compensated each time a Multisport member checks in. The per-visit payout is usually small—estimated between 5 and 10 PLN depending on the facility’s contract. These rates are negotiated individually and vary based on gym size, location, and services offered.
The Real Numbers: Is It Worth It?
Let’s say a gym receives 1,000 Multisport visits per month and earns 7 PLN per check-in. That adds up to 7,000 PLN in revenue. But from that, they still have to pay for electricity, water, cleaning, staff, equipment maintenance, and rent. The profits can shrink quickly—especially in busy, high-traffic gyms.
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Cost Considerations for Gyms
Daily Operational Costs
Every visitor impacts overhead—electricity for lighting and machines, water for showers, and general wear and tear.
Increased Maintenance
More users mean faster wear on treadmills, bikes, and other equipment, leading to higher maintenance and replacement costs.
Multisport vs Traditional Memberships
A regular membership typically brings in more revenue with fewer visits. Full-paying members might only come 2–3 times per week but pay 100–150 PLN per month. In contrast, a daily Multisport user might visit 20–25 times monthly, generating the same or even less revenue with more impact on the facility.
Pros of Accepting Multisport Cards
Increased Footfall: More people through the door keeps your gym active and visible.
Marketing Boost: Being listed in the Multisport network gives your business added exposure.
Potential Upsells: Some gyms offer premium services—personal training, group classes, or supplements—not covered by Multisport.
Cons and Complaints from Gym Owners
Low Margins: Earnings per visit often don't cover the full cost of that visit.
Crowding: High traffic can overwhelm staff and turn off full-paying members.
Limited Customer Loyalty: Multisport users may hop between gyms, limiting relationship building.
Can Gyms Negotiate or Opt Out?
Yes, but it’s not easy. Larger or more established gyms may be able to negotiate better per-visit rates. Smaller gyms often don’t have that leverage. And opting out of the program means losing access to the broad network of potential users.
Exploring Other Revenue Options
Many gyms diversify with:
Their own membership programs
Exclusive classes or events
Selling branded merchandise
Offering spa or wellness add-ons
These strategies can create more stable, higher-margin income.
Balancing User Experience and Profit
For some gyms, Multisport is an opportunity to fill empty slots and promote their brand. For others, it’s a strain on resources. The key is to find the right balance—welcoming Multisport members while also building a loyal base of full-paying clients.
Conclusion
Multisport Cards offer flexibility and freedom for users, but they present a complex financial puzzle for gyms. For some facilities, they’re a smart way to boost visibility and volume. For others, the margins are just too thin. Like any business decision, success depends on execution, negotiation, and long-term strategy.
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